What does earning a "heads-up" mean?

We give participants the opportunity to earn time towards a “heads up” notification before the campaign goes live. The timing of each release is unknown, but if you invite friends over email and Facebook and they opt in for the campaign, you’ll earn time toward a “heads up!” This “heads up” text message indicates around what time the live release will occur. You could earn a “heads up” notification up to 99 minutes before the live release.

It’s important to note that your friend must fully opt in for the campaign. Simply sharing or emailing will not earn you any time towards a “heads up.”

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